Everything Is Love by The Carters album cover

Album review · 2018

The Carters Everything Is Love Review

The Carters
Released
2018
Genre
Hip-Hop
Label
Parkwood Entertainment
Styles
trapsoul rapcontemporary r&b
Producers
Cool & Dre, Boi-1da, Pharrell Williams
Features
Pharrell Williams, Quavo, Offset
Read time
8 min
Published
6.5

The scorecard

6.5/10 · Good

How we score →
Writing25%
6.0

The wealth-and-excellence boasts are sharp in places but the verses mostly restate a position, and Jay-Z gets fewer and thinner turns than Beyonce, leaving the writing uneven.

Production25%
7.0

Soul samples, trap drums and Houston-flavored interpolations hang together across nine tracks, though the palette is more admirable than memorable.

Delivery15%
7.0

Beyonce raps with real command and swing, and the duo trade lines with practiced timing, which keeps the performance engaging even when the material is thin.

Cohesion15%
6.5

Nine tracks in roughly thirty-eight minutes keep it tight, though the stretch from "Friends" through "Heard About Us" repeats the same stance and the record lacks surprise after the first quarter.

Originality10%
6.0

The rollout and the Louvre-set "Apeshit" video were novel, but musically the record sits closer to a safe synthesis of its two parents' earlier albums.

Replay value10%
6.5

The singles and "LoveHappy" hold up as playlist material, while the middle tracks play like well-made background, making the album better as a unit than as a collection.

The Carters Everything Is Love: A Short Album Built for the Streaming Age

Everything Is Love is better understood as a streaming-era release strategy than as a marriage record, and the surprise is that the strategy produced a more disciplined album than the sentiment would have. It arrived without warning at the end of a London stadium show, when the "Apeshit" video played on the screen and an ALBUM OUT NOW message followed it. For a few days it lived only on Tidal, then it spread to every other service. That rollout tells you what the record is for: an event first, a body of songs second.

The thesis is that the nine tracks deserve better than their reputation as a victory lap. The consensus holds that the album is a pleasant but lesser follow-up to Lemonade and 4:44, and that is true on ambition. But in a streaming economy where most major releases are bloated for chart reasons, a duo with every resource in the world delivered nine songs in about thirty-eight minutes and left. That restraint is a form of craft, and it is why the record plays better as an album than it reads on paper.

The argument does need qualifying. The music is a hybrid of trap drums and classic soul, and it is easier to admire than to love. Critics who found it lacking in vulnerability next to the two solo albums have a point; this is a record where the couple are in control of their own narrative and let you see exactly as much as they choose. The theme is love, but the performance is of a brand protecting itself and enjoying the spoils.

The stakes for a listener are simple. If you want the emotional wreckage of the earlier albums, this is the wrong place. If you want a compact, well-built, occasionally dazzling record from two people at the top of their form, it is better than the consensus allows.

Trap Drums, Soul Samples and a Marriage Under Management

The sound is a collage of hip-hop and R&B built from trap rhythms and classic soul, with a producer list long enough to threaten coherence: Cool & Dre, Boi-1da, Pharrell Williams, Illmind and several others, all working with the couple as co-producers. The result holds together because the palette is limited. The drums are hard and spare, the samples sit in a narrow range of warm, vintage soul, and the interpolations of familiar rap songs are used as signposts rather than as hooks. "713" is a good example: it threads together references to classic Dr. Dre, Common and Hiatus Kaiyote material and turns them into one confident, hometown-flavored boast. "Apeshit" borrows a Chief Keef melody and a snippet of an A$AP Rocky Instagram Live broadcast, which is a very 2018 way to build a lead single.

Delivery is the album's biggest asset. Beyonce is a formidable rapper here, with cadences that bend and snap rather than simply follow the beat, and she moves between rapping and singing without a gear change. Jay-Z sounds assured but conservative, and the balance is lopsided in her favor. One critic argued the project could have been marketed as a Beyonce album with a guest, and the verse count supports that. This does not ruin the chemistry; the duo play off each other with ease, and the shared moments, finishing lines and answering boasts, are the most human thing on the record.

The writing is the weak spot. The lyrics circle the same subjects: wealth, fame, black excellence, the endurance of the relationship. The best lines are sharp and funny, and critics noted digs at the NFL and the Grammys. But a record that is about winning for nine tracks starts to feel one-note, and the wealth talk is the least interesting part. The Tiny Mix Tapes verdict that the money obsession is the dullest aspect is harsh but not baseless. It is hard to build tension when the narrator's status is never in doubt.

The album also lacks the extremes of its predecessors. One reviewer noted there are neither ballads nor bangers, and not much in the way of melody-driven song construction. That is overstated, but the record does choose consistency over highs, and that choice costs it the sort of moments listeners return for years later. It works as a unit, and as a collection of individual songs it is more modest.

The guests are used sparingly. Pharrell, Quavo, Offset and Ty Dolla Sign are present but never take over, which keeps the focus on the couple. This is an album about two people, and it does not let anyone else forget it.

Nine Tracks, No Padding, and a Sag Right in the Middle

Streaming rewards long albums because more tracks mean more plays, and most big releases of the period took that bait. Everything Is Love does the opposite, and the sequence benefits. It opens with a slow, sensual run, shifts into hard trap territory for the central boasts, and ends with a warm, soul-sampling finale. There is a recognizable shape to it, and no track is there simply to pad the numbers.

The pacing is strongest in the first half. The leadoff track sets a lush, confident tone, and the single that follows arrives like a statement of intent, with the album's most aggressive drums and its biggest visual ambition in the video attached to it. From there the record moves quickly, three or four tracks in a row with the same swaggering stance, which is where the sag begins. The center of the album, from the longest track through the next two, repeats the argument rather than developing it. These songs are well made, but a listener sampling by playlist can hear them as interchangeable.

The ending recovers. The closing track, "LoveHappy", gathers the record's soul side and its relationship theme in a warm, built-up finish, and it reframes the preceding boasts as the public face of a private bargain. It is the one moment where the couple admit that staying together took work. That payoff works because it follows the flex, not because it replaces it.

The length is earned, which is rare for a release from this tier. At just over thirty-eight minutes, the album could have been trimmed by a track in the middle without losing anything, but it never overstays. For a record designed to be streamed, played through and shared, that is a genuine advantage. The biggest mark against the sequence is that it contains no moment of real surprise after the first quarter, and a playlist shuffle of the best five songs would feel more varied than the album as ordered.

A Good Record That Settled for Being a Better Event

There are no other albums by this duo on the site, so the question is where this sits against the solo albums it answers. By the fact sheet's own aggregate, it earned generally favorable reviews, and the score here reflects that: a solid, well-made record that does not match the ambition of Lemonade or the confessional force of 4:44. It is the third part of the story and the lightest part, but also the most compact.

It is for listeners who like their hip-hop polished, soulful and confident, who care about the strategy behind a release as much as the songs, and who will take a short album over a sprawling one. It is also for anyone interested in what a streaming-era event looks like when it is done by people who understand pacing. It is not for listeners who want vulnerability, narrative or lyrical risk. If the earlier albums' emotional honesty was the draw, this will feel like a polished public statement.

As for how it has aged, the hits and the best deep cuts remain easy to enjoy, and the Louvre video remains one of the more arresting images of its year. The music has not dated, because it was never chasing a trend. The wealth talk is the part most likely to date, since it was already the least interesting thing on the record.

For a first listen, start with "Apeshit" for the energy, "713" for the compact, sample-rich boast, and "LoveHappy" for the closing resolution. If you want the couple at their most open, go to Lemonade and 4:44, which are the better albums and the reason this one exists. Everything Is Love works best as the afterword it was meant to be, and it is a better afterword than the genre usually produces.

Track by track

Track Listing

#Title
1

SUMMER

Standout

A slow, warm opener that sets up the couple's intimacy before the boasting begins. Cool & Dre produced, and the track is built around mood more than hook. It is a smooth, confident start, and it establishes the album's soul side early.

2

APESHIT

Standout

The lead single and the album's most aggressive statement, built on hard trap drums and an interpolation of a Chief Keef song, with a snippet of an A$AP Rocky Instagram Live broadcast in the mix. Pharrell Williams is among its producers. The video, filmed at the Louvre, gave the record its artwork and its biggest cultural moment. Musically it is a flex rather than a song, and it works because the performance is committed and the beat is relentless. The weakness is that it peaks on attitude, with little melody to hold on to afterward.

3

BOSS

Solid

A hard, assertive trap track built on the couple's self-assurance. It has momentum and swagger, but it is also the clearest case of the album repeating a single stance.

4

NICE

Standout

A boastful, Pharrell-produced track and one of the better demonstrations of the couple's chemistry as rapping partners. Witty in places Its ground is familiar.

5

713

Standout

A compact, sample-rich boast that stitches together interpolations of Dr. Dre, Common and Hiatus Kaiyote material. The reference to Houston's area code points to Beyonce's hometown, and the sound is more melodic and soulful than the tracks before it. It is shorter than the others, and the efficiency is the point. The layering of old rap and new soul makes this the best argument for the album's craft.

6

FRIENDS

Solid

The longest stretch of the middle section, produced with Boi-1da and others, and a more reflective, slower-burning track. The beat is solid but the song drifts, and at nearly six minutes it feels longer than the ideas require.

7

HEARD ABOUT US

Solid

A short, punchy track that borrows from a Notorious B.I.G. classic to frame the couple's rise. The reference is smart and the verses are tight, though the track does little more than make its point and end.

8

BLACK EFFECT

Standout

One of the album's biggest swings, built around a sample from Japanese rock group Flower Travellin' Band and focused on black pride and legacy. The production by Cool & Dre is dramatic and heavy, and the performance has real force. It is the song where the album's message is stated most directly and where the arrangement does the most to support it. It is the strongest argument that the duo are saying something beyond wealth.

9

LOVEHAPPY

Standout

The closer, assembled from soul and funk sources, including Eddie and Ernie, Graham Central Station and an interpolation of a Common and Erykah Badu song. It is the one track where the couple acknowledge the work of staying together, and the warm, layered arrangement gives that admission weight. It reframes the preceding boasts as the public face of a private compromise, and it is the best ending the record could have had. Start here if you want the album's heart.

Frequently Asked Questions

Is Everything Is Love as good as Lemonade or 4:44?
No. Both earlier albums are more ambitious and more emotionally exposed. Everything Is Love is lighter, more controlled and more focused on brand and success, though its nine-track length and strong rapping make it a pleasure on its own terms.
Why was Everything Is Love only on Tidal at first?
It was released exclusively on Jay-Z's streaming service Tidal on June 16, 2018, announced at the end of a London tour show, then widened to Apple Music, Spotify and other services on June 18.
What are the best songs on Everything Is Love?
Apeshit for its energy and Louvre video, 713 for its compact, sample-rich writing, Black Effect for its message and LoveHappy for the closing resolution. They cover the range of the record's trap and soul sides.

Styles

trapsoul rapcontemporary r&b